Diablo 4 has reportedly earned Blizzard around $150 million from in-game microtransactions since it released in June 2023.
That’s according to senior product manager, Harrison Froeschke, who stated in a since-nuked LinkedIn account that they had led the “monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning which have driven over $150m [microtransaction] lifetime revenue”.
Let’s Play Diablo 4 – WE LOVE LILITH?! DIABLO 4 PS5 GAMEPLAY
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